JAKKS Pacific Signs Star Wars TV Games License

Malibu, California-based JAKKS Pacific Inc. announced that it has signed a worldwide license with Lucasfilm Ltd. to produce TV Games products based on the STAR WARS franchise. The STAR WARS TV Games lineup is slated to launch in fall 2005, and is expected to retail for approximately $20.

"We are pleased to be working with Lucasfilm on such an exciting franchise. STAR WARS is firmly entrenched in American pop culture while having worldwide appeal," said Stephen Berman, president and coo, JAKKS Pacific. "The incredible longevity of the brand fits perfectly with JAKKS' strategy of aligning the TV Games line with brands with staying power."

"We are very pleased that JAKKS Pacific has chosen STAR WARS to expand its enormously popular TV Games line," said Howard Roffman, president, Lucas Licensing Ltd. "We hope that the STAR WARS TV Games products will bring STAR WARS gaming to an even broader audience of kids."

TV Games products are plug and play gaming systems that contain multiple classic games in one single controller, utilizing the A/V jacks of any standard television set. The lightweight, compact, all-inclusive controller, houses a combination of videogames.

Lucas Licensing, a Lucasfilm Ltd. company, manages all the global merchandising activities in the fields of publishing, toys, games, collectibles, apparel and home furnishings for Lucasfilm's entertainment properties. Lucasfilm Ltd. is one of the world's leading film and entertainment companies. Founded by George Lucas in 1971, it is a privately held, fully integrated entertainment company.

JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and leisure products. For further information, visit www.jakkspacific.com.

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