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JAKKS Pacific Signs HIT Ent. Properties for Plug It In & Play TV Games

JAKKS Pacific Inc. has signed licensing agreements to market and distribute multiple Plug It In & Play TV Games titles and GAMEKEY expansion packs based on HIT Entertainment's internationally renowned children's brands, including The Wiggles, Barney, Bob the Builder, Thomas & Friends and Angelina Ballerina.

The Plug It In & Play TV Games products are gaming systems that contain multiple games in one single controller which plugs directly into the A/V jacks of any standard television. GAMEKEY expansion packs enable users to add more games made exclusively for their favorite TV Games controllers, and cost significantly less than the price of a TV Games unit.

"JAKKS is expanding its lineup of preschool-targeted TV Games products," said Jennifer Richmond, svp of licensing and media, JAKKS Pacific. "HIT's roster of top preschool properties, such as Bob the Builder and The Wiggles, offers just the types of programming and product that moms love and encourage their children to watch and play with. We look forward to having a strong reception at retail for our TV Games titles based on these beloved brands."

"We are thrilled to be working with JAKKS Pacific on the Plug It In & Play TV Games line based on HIT's leading preschool brands," said Jamie Cygielman, svp, consumer products, HIT Ent. "HIT's portfolio of preschool properties provides ideal content for such an innovative product."

The Plug It In & Play TV Games product line based on HITs preschool content is expected to launch in North America in 2006 with a suggested retail price of approximately $20.00. For more information on JAKKS Pacific's TV Games line, please visit www.tvgames.com.

Established in 1989, HIT Ent. (www.hitentertainment.com) is one of the world's leading preschool children's entertainment producers and rights owners of internationally renowned children's brands, such as Bob the Builder, Barney, Thomas & Friends, Angelina Ballerina and Pingu. HIT acts as a representative for The Wiggles in the U.S., U.K. and Canada, and as worldwide representative for The Jim Henson Co.'s library of classic family brands, including Fraggle Rock. With operations in the U.S., U.K., Canada, and Japan, the company's activities span television production and distribution, home entertainment, consumer products, publishing and live events. HIT is committed to providing enduring entertainment that supports the values of devoted caregivers and empowers young children with a positive approach to life.

Malibu-based JAKKS Pacific s a multi-brand company that designs and markets a broad range of toys and leisure products sold under various brand names including, Flying Colors, Road Champs, Remco, Child Guidance, Pentech, Trendmasters, Toymax, Funnoodle, Go Fly a Kite and Color Workshop. The company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Ent. videogames. For further information, visit www.jakkspacific.com or www.tvgames.com.

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