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JAKKS Pacific Lands Mucha Lucha Toy License

Warner Bros. Consumer Products has awarded the Master Toy License for MUCHA LUCHA! to JAKKS Pacific Inc, which plans to develop products including action figures, play sets, role play and plush. JAKKS expects to present the initial line at the Fall Mass Market Expo in New York in October 2003, with shipping to begin spring 2004.

Jennifer Richmond, svp of JAKKS Pacific, said, "We look forward to creating a collectible toy line for MUCHA LUCHA! that captures the humor and appeal of the comedy-adventure animated property. Based on the success of MUCHA LUCHA! after its first season, we believe kids are connected to the characters of the show and will want to collect and play with the toy line."

Karen McTier, evp, domestic licensing for Warner Bros. Consumer Products, said, "We are excited to have JAKKS Pacific develop toys for the dynamic and creative MUCHA LUCHA! property. The humor and wide appeal of MUCHA LUCHA! offer many options for a wide range of toys."

The one of the first all-Flash animated series for broadcast television, MUCHA LUCHA! follows Rikochet, Buena Girl and The Flea as the train at The Foremost World Renowned International School of Lucha hoping to someday become great masked wrestlers.

Warner Bros. Consumer Products, a Warner Bros. Entertainment Co., is one of the leading licensing and retail merchandising organizations.

JAKKS Pacific Inc. is a multi-brand company that designs and markets a broad range of toys and leisure products. The product categories include: action figures, arts & crafts activity kits, stationery, writing instruments, performance kites, water toys, sports activity toys, vehicles, infant/pre-school, plush and dolls. For further information, visit www.jakkspacific.com.

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Rick DeMott
Animation World Network
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