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JAKKS Pacific Introduces GAMEKEY Expansion Pack

JAKKS Pacific Inc. introduces the GAMEKEY expansion pack, the new next-generation innovation for its award-winning plug-it-in and play TV Games product line. GAMEKEY expansion pack offers users the opportunity to add extra games made specifically for their favorite TV Games controllers.

TV Games GAMEKEY products will be available in the fall of 2005, and will be unveiled at the JAKKS Pacific Showroom during the American International TOY FAIR held in New York City, Feb. 20-23, 2005. JAKKS Pacific expects to launch the GAMEKEY internationally in Spring 2006. At TOYFAIR, the JAKKS Pacific Showroom will be located in Room 634.

"As the leader of Plug it in & Play TV Games, we are extremely excited to introduce our newest advancement, the GAMEKEY expansion pack, and are confident that its breakthrough technology will continue to fuel the growth of this gaming category," said Stephen Berman, president/coo of JAKKS Pacific, Inc. "Our licensors and retail partners are equally as excited, and are anxiously looking forward to GAMEKEY's launch, and its impact on the category for the future. This is a technology we have been working on developing for the past year to help extend the already established value of the line to the millions of purchasers of TV Games titles across the world."

GAMEKEY expansion packs will cost significantly less than the price of a TV Games controller. JAKKS Pacific created the Plug it in & Play TV Games category with the introduction of TV Games two years ago, and has since launched many different units featuring the hottest licenses in entertainment and videogames including MS. PAC-MAN, SPIDER-MAN, SPONGEBOB SQUAREPANTS and Disney.

JAKKS Plug it in & Play TV Games system contains multiple games in one single controller. All that is needed are batteries and a TV. Simply plug the TV Games controller into the A/V jacks of any standard television set, turn it on and play.

TV Games products retail for approximately $20 and are now available at more than 800 different mass merchants, electronics, toy and specialty retailers nationwide.

JAKKS Pacific Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment videogames. For further information, visit www.jakkspacific.com.

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