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JAKKS Pacific Expands WB & Nick Offerings

JAKKS Pacific Inc. announced an expanded licensing agreement with Nickelodeon and Warner Bros. Consumer Products.

JAKKS Pacific will offer the brand new TV Games GAMEKEY expansion pack based on Nickelodeon titles for the TV Games brand. This agreement will include all the properties in Nickelodeon's current library, as well as any properties that may be developed during the term of the deal. For Warner Bros., the TV Games GAMEKEY products will be developed based on top properties, including SUPERMAN, THE BATMAN ANIMATED SERIES, JUSTICE LEAGUE and SCOOBY-DOO. Both deals are amendments to the original TV Games licensing deals.

"We are sure that Nick fans will love the increased game play capacity the GAME KEY expansion packs offer to TV Games users, as well as the availability of all the top Nickelodeon properties, including DORA THE EXPLORER, SPONGEBOB SQUAREPANTS, THE FAIRLY ODDPARENTS and more," said Stephen Youngwood, svp, media products, Nickelodeon & Viacom Consumer Products. "We see the vision JAKKS has for TV Games and are thrilled to be on board and first to market with JAKKS' new technology."

"JAKKS Pacific has had a premier relationship with Nickelodeon for many years and we are thrilled to be entering into the next phase of TV Games with them as a partner," said Stephen Berman, president/coo, JAKKS Pacific Inc. "We're confident that our new Nickelodeon TV Games products based on kids' favorite Nick characters, including those for GAMEKEY, will be as great as the first -- the SPONGEBOB SQUAREPANTS TV Games unit, which far exceeded our expectations."

"We are pleased to offer the TV Games GAMEKEY expansion pack based on top Warner Bros. Ent. properties including, SUPERMAN, BATMAN, JUSTICE LEAGUE and SCOOBY-DOO," said Jennifer Richmond, svp of licensing and media, JAKKS Pacific Inc. "We are looking forward to further expanding both the TV Games and Warner Bros. Consumer Products brands at retail by combining this innovative new line extension with evergreen characters."

The Plug it in & Play TV Games products are gaming systems that contain multiple games in one single controller and plug directly into the A/V jacks of any standard television. The TV Games GAMEKEY expansion pack is the next-generation innovation for the award-winning TV Games product line by offering users the opportunity to add additional games made specifically for their favorite TV Games controllers, and will cost significantly less than the price of a TV Games unit.

JAKKS Pacific expects to launch the new TV Games GAMEKEY products first in North America for fall of 2005. For more information on the TV Games lineup, visit www.jakkstvgames.com.

Nickelodeon, now in its 26th year, is the number-one entertainment brand for kids.The company includes television programming and production in the U.S. and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon is owned by Viacom International Inc.

Warner Bros. Consumer Products, a Warner Bros. Ent. Co., is one of the leading licensing and retail merchandising organizations in the world.

JAKKS Pacific Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: action figures, art activity kits, stationery, writing instruments, performance kites, water toys, sports activity toys, vehicles, infant/pre-school, plush, construction toys, electronics and dolls. For further information, visit www.jakkspacific.com or www.jakkstvgames.com.

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Rick DeMott
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