The National Academy of Television Arts & Sciences announced the nominees for four new Emmy Awards for original entertainment programming -- comedy, drama, children's and variety created specifically for broadband, including computers, mobile phones, PDAs and similar devices. In the variety category, animated series IT'S JERRYTIME! from Jerry and Orrin Zucker, was nominated.
The nominees in the children's category include PBS' CYBERCHASE, WarnerBrothers.com's SCOOBY-DOO: HAUNTS FOR THE HOLIDAYS and Cartoon Network's THE GRIM ADVENTURES OF BILLY AND MANDY.
The winners will be named at the Daytime Creative Arts & Entertainment Emmy Awards in Hollywood at the Hollywood & Highlands Ballroom on Thursday, June 14, 2007.
"The nominees represent a cross section of broadband programs, created by both industry leaders and consumers, with the common denominator being quality -- the creativity and production values of these programs are exceptional," said Peter Price, president/ceo of NATAS. "In fact, this year we had more entries in each of the broadband program categories than any other program category, and the user-generated programs nominated represent nearly 50% of the total nominees. Clearly we have moved toward television anytime, anywhere, by anyone."
For the first time this year, NATAS partnered with MySpace to create a unique community empowering users to submit content for consideration for the broadband Emmy Awards. Among the dozens of entries submitted via MySpace, SATACRACY 88, a weekly drama series, where viewers vote on the ending each week thus directing the continuation of the story, distributed via Itsallinyourhands.com was nominated in the drama category.
"With broadband, the scope is global, the concept universal, and the community, all-inclusive. The amateur is the professional is the consumer. From the small screen to the smaller screen, NBC to MySpace, on television and online, the only differentiation worth making is good content from bad," said Christie Morrongiello, manager daytime entertainment Emmy Awards, NATAS, who coordinated the MySpace promotional effort for NATAS. "This award honors only the very greatest in broadband and mobile programming, recognizing excellence -- unqualified excellence."
In 2006, the first year that content distributed via broadband and portable delivery was eligible for the Emmy Awards, NATAS awarded just four Broadband Emmy Awards -- one each in entertainment, sports, news & documentary and public & community service. The first Broadband Emmy Award for entertainment was awarded to Live 8 on AOL, produced by America Online.
A complete list of nominees for the Broadband Emmy Awards is available at www.emmyonline.tv.