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Italy’s 'Art of Happiness' Picked Up for Int'l Distribution

Paris-based sales company Elle Driver acquires international distribution rights to Italian animated feature, The Art of Happiness, by Alessandro Rak.


Paris-based sales company Elle Driver has acquired international distribution rights to the Italian animated feature, The Art of Happiness,  according to a report by Variety.

The first feature film from Italian animator Alessandro Rak, The Art of Happiness  opened the International Critics’ Week at the Venice Film Festival. Meant for an adult audience, the film is about a Neapolitan cab driver and former musician searching for spirituality as he drives the city’s garbage-strewn streets.

“Italy lags behind in the animation sector, especially in terms of being able to adapt to changing storytelling forms for new media,” said producer Luciano Stella. “We are trying to change that.”

Rak is a graduate of Rome’s Centro Sperimentale di Cinematografia Film School and also a graphic novelist.

The animated feature is produced by Stella and Naples production company Mad Entertainment, and will be distributed in Italy by Istituto Luce Cinecitta.

Jennifer Wolfe's picture

Jennifer Wolfe is Director of News & Content at Animation World Network.