Xbox Signs Three-Year Strategic Alliance With Vans
Vans Inc., the leading worldwide brand for Core Sports, has announced that Microsoft's Xbox will be a title sponsor of the Vans Triple Crown Series. The Series features athletes competing in three championship events in each of the following sports: skateboarding, wakeboarding, surfing, snowboarding, BMX and freestyle motocross. Xbox titled events include: the Xbox Pro of Freestyle Motocross, the Xbox World Championships of Skateboarding and the Xbox Pipeline Masters of Surfing, as well as ongoing sponsorship of the overall Vans Triple Crown Series. "As the premier series of events in Core Sports, the Vans Triple Crown Series provides Vans and our partners with a unique property for connecting with our target consumers," said Gary H. Schoenfeld, president and chief executive officer of Vans. "We are very impressed by the approach that Xbox is taking towards elevating the video game industry and we believe that they will be a great partner for the future of the Vans Triple Crown Series." Robbie Bach, chief Xbox officer/senior vice president of Microsoft Games Division, said, "Sponsoring the Vans Triple Crown Series allows us to put Xbox front and center with one of the hottest lifestyle brands. Fans of the series appreciate both adventure and entertainment -- qualities Xbox and Vans bring to life."