Press release from Wemo Media:

New York, NY – Venice, California-based Wemo Media announced details of the technology and business infrastructure powering the creation of their ocean-inspired app called “theBlu.” The Planet Participation Platform (PPP), a powerful cloud-based system, connects creative and engineering talent from all over the world, ranging from students to Academy Award winners, and provides them the opportunity to showcase their work, build an online fan base, receive mentoring from industry leaders, and make money from in-app purchases.

The company’s Planet Participation Platform enables the extraordinary combination of open web democratization with high production value capabilities typically associated with the traditional “closed” studio model. The result is a new kind of entertainment product that is delivered at unprecedented scale, leverages community generated excellence, and is natively online, mobile, and social.

Features of Wemo Media’s “PPP” include:

• The “Maker” Payment System that automatically distributes funds to makers on in-app purchases of their original art or associated technology (code) submissions.
• A curation process that is utilized, for all submissions, to ensure that quality standards are met and that “makers’ can benefit from the review and approval experience.
• An orchestrated collaboration capability that allows the platform to support complex projects, like sophisticated movie production and game development, requiring a high degree of direction.
• The Wemo Media Creative Graph™ that is at the core of the system, connecting all of the Wemo Media makers, their skills, their interests, their work, and everything they fundamentally care about.

Empowering Students of the Digital Arts

Wemo Media is committed to empowering students of the digital arts, and their educational institutions, with full access to the Planet Participation Platform. The world’s future storytellers have the opportunity to work collaboratively with industry leading artists and animators, including Academy Award winner Andy Jones (Avatar), and become Wemo Media “makers.” Students engage in a “global studio” environment with their peers around the world, work in a robust production pipeline, and showcase their work in Wemo Media projects, like “theBlu.” 

Participating and supporting schools including USC School of Cinematic Arts, Carnegie Mellon’s Entertainment Technology Center, The Art Institute of Pittsburgh, The Art Institute of California - Los Angeles, SAE Institute Berlin, Murdoch University (Australia), Loyola Marymount, Ex'pression College for Digital Arts. Complete curriculum integration materials are made available to all participating schools.

TheBlu: The First Project Powered by PPP

“TheBlu” turns the Internet into a globally-connected digital ocean wherein every species and habitat is an original work of art created by Wemo Media’s worldwide community of artists, animators and developers, including Academy Award winners Andy Jones and Kevin Mack, and students alike.

Exploring “theBlu” is as easy as browsing the web and includes information about species, exploration of geo-located habitats, in-ocean tagging of fish, the purchase of species to grow your collection and customize your experience, social activity streams, event and photo sharing, and ocean life swimming from user to user across the Internet, creating real time social interaction. 

At launch, “theBlu” will enable a connected social exploration across eight ocean habitats, including over one hundred life forms with new habitats and species released monthly, and fifteen “ambassador” species, sponsored by non-profit cause collaborators, to raise awareness and funds for ocean conservation. Currently a downloadable app for PC and Mac, "theBlu" will soon be available on phones, tablets and smart TVs.

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