WB Online Launches Web Initiative For Looney Tunes, Hanna-Barbera & Scooby-Doo
LooneyTunes.com: Targeting everyone from kids to young adults and even adults 30 and up, Looneytunes.com takes an irreverent approach to bringing users games, cartoons, downloads, sweepstakes and additional content. In Sept. 2006, the site will re-launch with the introduction of two new interactive components: Toonify.com and We Love Looney Tunes.
The first of its kind, Toonify.com is a unique personalization creativity center that allows consumers to be in complete control of the Looney Tunes characters via easy-to-create content that users can share and rate. This content includes digital wallpapers, IM icons and Looney Tunes-branded media to decorate social networking sites as well as printable items such as CD covers/cases and custom cards.
We Love Looney Tunes is a new section of the site that will feature six to eight classic Looney Tunes cartoons presented on-demand. A new theme will be presented every month. For example, We Love America in July, We Love Eternal Optimists in August and We Love Football/Back to School in September.
Other interactive features on the new LooneyTunes.com include games, screensavers, buddy icons, wallpapers, ring tones, original mobile content as well as Looney Kids, a page dedicated to children 5-8, which will include age-appropriate games and activities. Overall, Looneytunes.com will offer more than 50 games, some 50 cartoons and more than 70 exclusive downloads at any given time.
Warner Bros. Online (WBOL) (www.warnerbros.com) provides full-service interactive solutions for Warner Bros. Ent. subsidiaries and external clients alike. The companys digital production, marketing and wireless capabilities span more than 40 international markets throughout Europe, Asia and Latin America. WBOL also oversees all aspects of warnerbros.com, which serves as the entry point into, and aggregator of all things Warner Bros. Ent., including such megabrands as Harry Potter, The Matrix and Looney Tunes.