WB Online Launches Web Initiative For Looney Tunes, Hanna-Barbera & Scooby-Doo
Warner Bros. Online is launching a website for the classic animation house Hanna-Barbera, relaunching its Scooby-Doo website and add a host of new content to its LooneyTunes.com site.
Beginning in mid-August, each site will roll out new, innovative, interactive content, including: broadband video channels featuring classic animated shorts; original downloadable audio content; customized applications; social networking; user-generated content; games and much more.
"Looney Tunes, Scooby-Doo and Hanna-Barbera are some of the most enduring properties in entertainment,” said Staci Miller, vp of operations, Warner Bros. Online. “Fans of these properties span all age groups and demographics, but one thing is consistent — they love interacting with the characters. With this initiative, they will be able to do so in unprecedented ways.”
The Looney Tunes site will enable users to create and download customized images and Flash animations of Bugs Bunny, Daffy Duck and the other characters to share on their own web pages, on CD cases and more. Scooby-Doo.com will offer original audio mysteries that may be downloaded onto computers and portable media devices.
“Overall, this sweeping initiative is our most comprehensive since we first launched LooneyTunes.com more than five years ago,” said Sam Ades, director of brand strategy, Warner Bros. Online. “By taking advantage of the latest technology and online trends we’re able to offer even more ways for fans to enjoy and interact with these classic brands.”
Scooby-Doo.com: Possibly Warner Bros. Online’s most ambitious re-launch, the new Scooby-Doo.com debuts Aug. 15 as a destination for kids 2-12. The site will feature a new look and new features:
Scooby’s Pet Gallery — An interactive pet photo gallery and safe, social networking site where users can post a profile of their favorite pet and interact with other members of the site in a protected child-friendly environment via the use of pre-approved messages.
Scooby’s Playground — A specially-designed area for preschoolers, providing activities that will introduce them to Scooby-Doo and his companions in a safe, secure online environment. Parents will have access to a Parent’s Guide that will answer most questions parents have about children visiting the site.
Radio plays — Original, downloadable audio podcasts, showcasing spooky campfire tales for Scooby-Doo fans of all ages. Starting this fall, different plays will be offered on the site, which parents can download and play on their computers or portable media players.
Big Summer of Games — In celebration of summer, through August the site will feature several entertaining games involving outdoor activities such as skating and surfing. Games currently featured include “Scooby’s Ripping Ride,” “Big Air! Skateboarding,” “Ghost Pirate Attacks” and “Castle Hassle.”
Scooby-Doo.com also offers consumers 19 games, including long-form episodic mystery adventures, such as “Horror on the High Seas” and “Mayan Mayhem” and 80 exclusive downloads.
Hanna-Barbera.com: Connecting new fans with classic Hanna-Barbera characters, such as The Flintstones, The Jetsons, Yogi Bear, Huckleberry Hound, Space Ghost, Jonny Quest and many others, the new Hanna-Barbera.com is designed to serve as a premiere destination for pop-culture enthusiasts and teens/tweens and offers a highly entertaining mix of interactive content.
On Aug. 21, as part of Hanna-Barbera.com, Warner Bros. Online will launch Saturday Morning Forever, a video broadband channel that will offer two full hours of cartoons per week, comprised of approximately 80% classic Hanna-Barbera shorts and 20% new, original content. Designed to appeal to teenagers, the Saturday Morning Forever channel will stream programs such as THE FLINTSTONES and YOGI BEAR free and on demand.
Several new interactive components are also planned for Hanna-Barbera.com such as games, quizzes, polls, trivia contests, sweepstakes and more. The Hanna-Barbera.com site currently offers four games and 148 exclusive downloads.
Beginning in mid-August, each site will roll out new, innovative, interactive content, including: broadband video channels featuring classic animated shorts; original downloadable audio content; customized applications; social networking; user-generated content; games and much more.
"Looney Tunes, Scooby-Doo and Hanna-Barbera are some of the most enduring properties in entertainment,” said Staci Miller, vp of operations, Warner Bros. Online. “Fans of these properties span all age groups and demographics, but one thing is consistent — they love interacting with the characters. With this initiative, they will be able to do so in unprecedented ways.”
The Looney Tunes site will enable users to create and download customized images and Flash animations of Bugs Bunny, Daffy Duck and the other characters to share on their own web pages, on CD cases and more. Scooby-Doo.com will offer original audio mysteries that may be downloaded onto computers and portable media devices.
“Overall, this sweeping initiative is our most comprehensive since we first launched LooneyTunes.com more than five years ago,” said Sam Ades, director of brand strategy, Warner Bros. Online. “By taking advantage of the latest technology and online trends we’re able to offer even more ways for fans to enjoy and interact with these classic brands.”
Scooby-Doo.com: Possibly Warner Bros. Online’s most ambitious re-launch, the new Scooby-Doo.com debuts Aug. 15 as a destination for kids 2-12. The site will feature a new look and new features:
Scooby’s Pet Gallery — An interactive pet photo gallery and safe, social networking site where users can post a profile of their favorite pet and interact with other members of the site in a protected child-friendly environment via the use of pre-approved messages.
Scooby’s Playground — A specially-designed area for preschoolers, providing activities that will introduce them to Scooby-Doo and his companions in a safe, secure online environment. Parents will have access to a Parent’s Guide that will answer most questions parents have about children visiting the site.
Radio plays — Original, downloadable audio podcasts, showcasing spooky campfire tales for Scooby-Doo fans of all ages. Starting this fall, different plays will be offered on the site, which parents can download and play on their computers or portable media players.
Big Summer of Games — In celebration of summer, through August the site will feature several entertaining games involving outdoor activities such as skating and surfing. Games currently featured include “Scooby’s Ripping Ride,” “Big Air! Skateboarding,” “Ghost Pirate Attacks” and “Castle Hassle.”
Scooby-Doo.com also offers consumers 19 games, including long-form episodic mystery adventures, such as “Horror on the High Seas” and “Mayan Mayhem” and 80 exclusive downloads.
Hanna-Barbera.com: Connecting new fans with classic Hanna-Barbera characters, such as The Flintstones, The Jetsons, Yogi Bear, Huckleberry Hound, Space Ghost, Jonny Quest and many others, the new Hanna-Barbera.com is designed to serve as a premiere destination for pop-culture enthusiasts and teens/tweens and offers a highly entertaining mix of interactive content.
On Aug. 21, as part of Hanna-Barbera.com, Warner Bros. Online will launch Saturday Morning Forever, a video broadband channel that will offer two full hours of cartoons per week, comprised of approximately 80% classic Hanna-Barbera shorts and 20% new, original content. Designed to appeal to teenagers, the Saturday Morning Forever channel will stream programs such as THE FLINTSTONES and YOGI BEAR free and on demand.
Several new interactive components are also planned for Hanna-Barbera.com such as games, quizzes, polls, trivia contests, sweepstakes and more. The Hanna-Barbera.com site currently offers four games and 148 exclusive downloads.
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