Verizon Offers Exclusive Rings Content
New Line Cinema has forged a two-year alliance with Verizon Wireless to create a broad range of promotions tied to the remaining two films in THE LORD OF THE RINGS trilogy that will cross broadcast, print, radio, online and in-store support as well as exclusive wireless content for Verizon Wireless customers. The partnership has already begun in anticipation of the December 2002 theatrical release of THE LORD OF THE RINGS: THE TWO TOWERS. It will also encompass the December 17, 2003, theatrical release of THE LORD OF THE RINGS: THE RETURN OF THE KING, and the home video and DVD releases of the final two films in the trilogy. Utilizing the abundant inventory of imagery, icons, design elements and streaming material available from THE LORD OF THE RINGS films, Verizon Wireless will distribute wireless content such as games and chat rooms exclusively to their customers. Verizon has also developed a co-branded Website (www.verizonwireless.com/lotr) that carries exclusive content and will also sponsor a LORD OF THE RINGS-themed sweepstakes on Moviefone.com. THE LORD OF THE RINGS: THE TWO TOWERS is scheduled to open December 18, 2002.