Universal & Mondo Media Team On American Pie 2 Campaign
Universal Studios and Mondo Media have teamed on a multi-level ad campaign in support of AMERICAN PIE 2. The campaign consists of a blend of advertising and original content in a new advertising package called the Mondo Side Show. Ads will run on Mondo Web-syndicated Flash animation Mondo Mini Shows such as THUGS ON FILM, GARY THE RAT and ELMO AARDVARK OUTER SPACE DETECTIVE. Commercial content will include an interactive game, a viral marketing component, a commercial and mini Website. Robin Harper, Mondo Media's senior vice president, marketing, said, "The AMERICAN PIE 2 campaign's use of our new Mondo Side Show advertising product will break through the clutter and boost the film's pre-opening awareness. It's fun, entertaining and thoroughly involving." Kevin Campbell, VP new media marketing, Universal Pictures, added, "We are very impressed by Mondo Media's creativity, execution and reach. The commercial, game, viral marketing component and mini-Web site created by Mondo Media capture the spirit of the film."