Universal Celebrates 100 Years
On April 30, 1912, Universal Film Manufacturing Company filed its certificate of incorporation with the state of New York. In 1915, Carl Laemmle officially opened Universal City, the largest film production facility in the world. Throughout Universal’s 100 years, the studio has served as a home for many of the most talented filmmakers of all time (such as Alfred Hitchcock, Steven Spielberg, Robert Zemeckis, Martin Scorsese, Ron Howard, Peter Jackson, Spike Lee, John Hughes and Judd Apatow) and created films that have touched the hearts of millions and fueled culture’s fascination with cinema. To share the profound legacy of its artists, the studio will highlight their careers with touching personal stories from filmmakers, talent, crews, employees and fans.
Universal’s key centennial activities included throughout the anniversary year are as follows:
Major Film Restoration Commitment
Universal will restore 13 films over the course of the centennial year. The restoration effort includes the following films: All Quiet on the Western Front, The Birds, Buck Privates, Dracula (1931), Dracula Spanish (1931), Frankenstein, Jaws, Schindler’s List, Out of Africa, Pillow Talk, Bride of Frankenstein, The Sting and To Kill a Mockingbird.
Unveiling of New Logo
Universal will reveal an updated animated logo at the February premiere of the upcoming feature Dr. Seuss’ The Lorax and at that film’s U.S. theatrical debut on March 2, 2012. The updated logo will be used on all Universal Pictures films going forward, and will be integrated into all aspects of the company’s business as well.
Universal Home Entertainment will be introducing a limited edition 100th Anniversary Collector’s Series featuring some of the aforementioned film restorations on Blu-rayTM in collectible, book-style packaging showcasing rare movie memorabilia and brand new 10-minute video featurettes. In addition, special collections will be released throughout the year, culminating in the highly anticipated Blu-rayTM releases of Universal’s Classic Monster and Alfred Hitchcock series. A selection of movies that have shaped Universal’s legacy will also be released in commemorative packaging, many of them on Blu-rayTM for the first time ever.
Theme Park Celebrations
Universal’s Parks and Resorts will help highlight the campaign with centennial specific content and merchandise throughout both the Orlando and Hollywood locations. The Orlando resort will soon announce a specially themed entertainment experience that will celebrate Universal’s heritage. At the iconic Hollywood park, the world-famous Studio Tour features expert guides that will take guests on a tour through 100 years of moviemaking history on the Universal Studios production backlot. Tours are conducted daily, visiting TV and movie sets ranging from the early Universal Studios monster film classics to current productions.
Website and Social Media Campaign
Universal will be engaging fans across multiple social media platforms including Facebook, Twitter, Foursquare, Tumblr (http://universal100.tumblr.com/) and Pinterest. At the center of all online initiatives lies a rich, robust website dedicated to all things related to the yearlong celebration of Universal’s 100th Anniversary. For more information, please visit http://Universal100th.com.