Toyota Teams up with Aniboom Winner for ‘Auto-Biography’ Campaign
Corolla Auto-Biography Short “Donna”
Advertiser: Toyota Motor Sales, U.S.A., Inc.
Ad Agency: Saatchi & Saatchi Los Angeles
Executive Creative Director: Mike McKay
Creative Director: Ron Thompson
Director Animator: Yannick Puig
ACD/ Copywriter: Donnell Johnson
ACD/ Art Director: Juan Bobillo/ Stephan Baik (Freelance)
Art Director: John Kritch
Copywriter: Shannon Wilch
Director of Integrated Production/ Multimedia: Tanya LeSieur
Broadcast Senior Producer: Jennifer Vogtmann
Associate Integrated Producer: Annie Porter
Project Manager: Lisa Stessman
Account Director: Andrew Corpman
Account Executive: Kristen Koeller
Account Executive: Kejal Crosson-Elturan
Planning: Ginny Kollewe
Interactive Communications Director: Clifton Atkinson
Assistant Media Director: Gaurika Chadha
Business Affairs Manager: Kari Waz
Client Name: Bob Zeinstra/ Chigusa Mares
Editing Company: Saatchi & Saatchi LA
Editor: Ryan Yurada
Music By: Polly Hall and Andrew Barkan
Sound Design: 740 Sound Design
Executive Producer: Scott Ganary
Sound Designer: Eddie Kim
Mix: Eric Ryan @ 740 Sound
Voice Over: Donna Replogle
About Saatchi & Saatchi
Part of the Publicis Groupe, the 3rd largest communications holding company,
Saatchi & Saatchi’s Network clients include Carlsberg, Deutsche Telekom/TMobile, General Mills, Novartis, Procter & Gamble, Sony Ericsson, Toyota and VISA Europe.
With 140 offices and over 6000 employees, Saatchi & Saatchi is known for its outstanding creative ideas that generate powerful emotional connections between consumers and products.
This is a key element in Lovemarks, Saatchi & Saatchi’s unique methodology for elevating the status of brands by creating ‘loyalty beyond reason’ and ‘inspirational consumers’.
Saatchi & Saatchi is ‘The Lovemarks Company'