TDK And DreamWorks Extend Shrek License Agreement To Include Sequel
Interactive software publisher TDK Mediactive, Inc. and DreamWorks SKG have extended their exclusive video game license agreement for the SHREK franchise, including the SHREK sequel. The agreement is worldwide for all current game platforms. According to TDK, the worldwide sales of SHREK interactive titles have been highly successful, exceeding 1 million units across four platforms (Xbox, Game Boy Advance, Game Boy Color and PC CD-ROM). Additionally, most of the titles are available in six languages and are currently available in North and South America, Europe and Australia. Plans are underway to develop and sell titles in Asia and other territories. "SHREK is not only a great movie franchise, but a powerful video game franchise, as well," said Vincent Bitetti, CEO of TDK Mediactive. "Our development efforts have shifted from a license perspective to a video game franchise perspective, and we will begin this fall to release additional SHREK titles for various platforms."