TDK And Activision Bet On Shrek
TDK Mediactive, Inc. and Activision, Inc. have announced a strategic agreement to co-develop and co-publish video games. The companies have agreed that their initial collaboration will be based on TDK Mediactive's existing license to the sequel to DreamWorks Pictures' feature film SHREK. The first SHREK title to be released under this agreement is expected to launch on multiple platforms simultaneously with the theatrical debut of the SHREK sequel (currently scheduled for summer 2004). According to TDK, the existing SHREK-based interactive entertainment titles have sold one million units to date worldwide. The majority of the games are available in six languages in North and South America, Europe and Australia. TDK will continue to exclusively produce, develop, market and distribute original SHREK-themed games on all applicable platforms worldwide in 2002 and 2003. Additionally, TDK Mediactive and Activision have agreed to co-develop and co-publish a yet-to-be-announced title originating from Activision's portfolio of video game brands. Throughout the co-publishing relationship, TDK Mediactive and Activision will maintain control over development and marketing of their respective properties and licenses, while pooling their substantial collective industry expertise, resources and global brands.