At Disney, Blumberg led the development and production of all TV animation series, series-based theatrical releases and video premieres/compilations from 1994-2006 (including the first Disney Channel series, the Emmy-winning Kim Possible, as well as guiding animated franchises such as Disney’s Recess).  During his tenure, he took ABC‘s rebranded Saturday morning kids’ block from #4 to #1 in one season and expanded the production slate to include branded programming blocks for terrestrial Television and Disney Channels worldwide.

Blumberg has recruited several former Disney colleagues for Shut Up! Cartoons, including Lenora Hume, who he tapped to lead production following her award-winning tenures with Nelvana, Walt Disney Television Animation, DisneyToon Studios, and HIT Entertainment.

Shut Up! Cartoons will benefit from ongoing cross-promotion through other Alloy properties, including SMOSH’s two YouTube Channels, with established audiences of more than six million subscribers from the coveted 12-24 year old demographic, and www.smosh.com, which draws more than 13 million monthly visitors.  Shut Up! Cartoons will additionally work closely with Alloy’s in-house production division, Generate Studios.

The animation channel will also receive significant media promotion through targeted websites across the Alloy Digital Network, the top-ranking digital and video network in its category, according to comScore, as well as through extensive social media promotion. The network is comprised of Alloy owned-and-operated sites appealing to the 12-34 market.  Alloy Digital acquired SMOSH in July 2011.

Scheduled initial programming will include:

• Do’s and Don’ts: A Children’s Guide to Social Survival (Ryan Naumann): Horrible lessons for youngsters in trying situations.
• Pubertina (Emily Brundige): Life is hard when you’re an eleven year old going through that awkward stage.
• Zombies vs. Ninjas (Michael Granberry): Stop motion series filled with over the top zombie vs. ninjas battles
• Krogzilla Gets a Job (Cory Edwards): Japanese monster shrinks down to human size and is forced to seek a variety of jobs.
• Snowjacked (Kelsy Abbott, John Olsen): An action comedy that follows the search for our protagonist’s snowjacked family.
• Nature Break (Mike Hollingsworth): Nature vignettes with horrible outcomes
• Weasel Town (Nathan Hamill, Eric Filipkowski): Traditional buddy comedy from superstar creators
• Oishi High School Battle (Daniel Dominguez, Joe Gressis): Hanna Montana meets Sailor Moon. What would happen if an Anime character is forced to attend regular High School?

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