Last year, Nickelodeon's 2010 Kids' Choice Awards hosted by Kevin James slimed its way to stand as the second biggest KCAs ever in the show’s 23-year history, averaging 7.6 million total viewers (P2+.)  With kids, the live telecast scored 10.5/3.7 million K2-11. The star-studded telecast scored the most votes in the show's history—a record 118 million (+30%, over last year) votes were cast from Feb. 25 – March 27.  Nick.com celebrated its highest trafficked day ever on March 27, driven by 38.4 million page views (+3%).  The KCA site also garnered 1.2 million visitors on March 27th, up +10% over last year’s performance.  The KCA live webcams also generated 1.5 million streams, up +240% over the previous year.

The Nickelodeon Kids’ Choice Awards is broadcast in more than 300 million households globally on Nickelodeon channels around the world.  Nickelodeon in Canada will air the 2011 KCAs live and especially produced localized versions of the show, featuring regional categories and winners, will air in select markets across Europe.  Fans around the world will have the opportunity to vote online, through local web sites, to decide which of their favorite nominees takes home the coveted KCA blimp.

Nickelodeon’s 24th Annual Kids’ Choice Awards is being produced by Nickelodeon Productions in association with Bob Bain Productions.  This year’s telecast will feature Saturday Night Live veteran Beth McCarthy as director.  Bob Bain, Marjorie Cohn and Paula Kaplan are executive producers.  Media outlets can reference the most up-to-date information on Nickelodeon’s 24th Annual Kids’ Choice Awards by logging onto www.NickKCApress.com.

About Nickelodeon
Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).