Little Minx Delivers Ghost Recon Alpha for Ubisoft
Press release from Little Minx:
Ubisoft has teamed up with Little Minx and Academy Award-winning directors Herve & Francois to create a live-action/CGI prequel film, Tom Clancy's Ghost Recon Alpha, in anticipation of the release of the "Tom Clancy’s Ghost Recon" video game. The short film went live online on Monday.
The 25-minute prequel film, produced by Rhea Scott for Little Minx, a Ridley Scott & Associates company, follows elite U.S. Army team the Ghosts as they are dropped deep behind enemy lines in order to eliminate one of the world's most sought-after war criminals, and sets the stage for the game which will be released later this month.
The film, which was screened to a select group of entertainment and gaming media to great acclaim in April at the Soho House in Los Angeles, premiered at select broadcast channels worldwide last week. The film will stream on various locations online -- including G4TV online, Vice, Ghost Recon's YouTube page, IGN, GameSpot and Complex - beginning Monday, May 14 and will continue for two weeks up to the game launch.
Ghost Recon Alpha is in many ways the penultimate of video game commercials, which have become increasingly essential and elaborate pieces to the chess match of a successful game launch. Directors Herve & Francois intended for the film to provide viewers the feeling of the game without being a literal interpretation of it - in fact, the directors specifically worked against a blow-by-blow reenactment of the game, choosing instead to amp up fans with a cinematic interpretation of the gaming experience.
With gamer outcries for film and television versions of their favorite RPGs, Ghost Recon Alpha delivers a tailored experience to both viewer and brand, integrating the client’s goals and video game aesthetic into a larger entertainment experience that defies the constructs of a traditional advertisement. Ubisoft's "Tom Clancy Ghost Recon" brand launched in 2001, and the franchise has sold more than 18 million video game units worldwide. This is the second Ubisoft film release following Assassin's Creed: Lineage in November 2011.
Little Minx has made the video game world a strong part of their repertoire in recent years. Previous work in the genre includes the Bright Falls for Alan Wake six-part series directed by Phil Van; and Ben Mor's work for Ubisoft with the spot for "Ghost Recon Future Soldier" and the trailer for the Black Eyed Peas game. AXIS, who is represented by Little Minx worldwide, directed the Spiderman "Edge of Time" spot for Activision as well as the trailer for Dead Island which was a 2011 Cannes Gold Lion winner in both Film and Film Craft categories as well as taking Gold at the 2011 Shark Awards in the Digital Craft section.