HABBO (www.habbo.com) is a richly colorful, multi-dimensional virtual community and game environment for teens. Users join by creating a fully-customized online character called a Habbo. From there, they can explore many public hang outs, play a variety of games, connect with friends, decorate their own rooms and have fun through creativity and self expression. Since its launch in 2000 by Sulake Corp. (www. sulake.com), an interactive entertainment company that specializes in developing, publishing and distributing multiplayer social networking communities and games, HABBO sites have been introduced in 29 countries on five continents, with more than 70 million Habbo characters created and more than 7.5 million unique users each month. The highly-trafficked U.S site is visited by more than 1.7 million unique users per month, who spend on average more than three hours a week on the site.