THE KELLYS, a Web animation series available exclusively on nascar.com, registered over 100,000 downloads of the episodes in the first 10 days of the show's September 26, 2001 launch. THE KELLYS series concept was created by SportsBlast, a company founded by voice actor Nancy Cartwright, who also provides voices for the series. In July, SportsBlast closed a deal with Turner Sports Interactive, a division of AOL Time Warner's Turner Broadcasting Systems, Inc. (TBS) for the show's production and distribution. THE KELLYS continues to air weekly on Fridays with new episodes through late November, then launches again in February for the 2002 stock car racing season.