The Downtown Athletic Club (DAC), presenters of the Heisman Memorial Trophy
for the year's outstanding U.S. college American football player, have
contracted with Lemon Custard Comics, the San Francisco-based computer
animation production house, to produce a Flash-animated comic strip for the
Web to tell the story of the trophy and football in general. The first
installment, "The John W. Heisman Story," will run simultaneously on
HeismanMemorialTrophy.com and LemonCustard.com. DAC plans to use the Web to
increase its visibility among casual fans, kids and the general public.
The first installment of the new "cyber comic" is a humorous biography of
the legendary football coach for whom the trophy is named. Lemon Custard
will follow up with more features of interest to football fans, most to be
narrated by a pair of Lemon Custard creations, two "ghosts of gridirons
past," the Old Guard and the Dead End.