FRAISER-star Kelsey Grammer and his production company, Grammnet, has signed an exclusive deal with MediaTrip to develop and distribute original content. The first series coming from the new pact will be the toon GARY THE RAT. The Webtoon will chronicle the trials of a lawyer turned giant rat and his death-defying run-ins with exterminator Johnny Bugz. Mark Cullen (writer/producer of HITZ) and his brother Rob created RAT. Grammer and the Cullen Brothers will executive produce, while MediaTrip will produce and finance the project. Both companies will share in the profits. The series will air bi-weekly and MediaTrip will create a special section of the site called the "Bug Cave" to house the toon with other games and interactive content based on characters from the series.