Electronic Arts Land Coveted Potter Rights
Electronic Arts (EA) has sealed the deal with Warner Bros. to give them the exclusive interactive rights to the HARRY POTTER book series and film franchise. No financial details were released. EA has the key Internet gaming rights which could bring POTTER games to America Online, where EA is the exclusive programmer of their game section. EA worldwide studios president Don Mattrick will work with author J.K. Rowling, film director Christopher Columbus and executive producer David Heyman on the game titles. "EA has accepted the challenge to create a series of interactive games that reflect the incredible imagination of J.K. Rowlings books," said Mattrick. "We are extremely excited to become part of the HARRY POTTER phenomenon by bringing our own brand of interactive magic to this fantastic series."