Disney to Begin Layoffs
The company has increasingly been asked to emulate Marvel’s more cost-effective, streamlined approach to operating its own divisions, including consumer products division and licensing, and is pushing for a similar strategy now that Disney is overseeing Star Wars.
The film studio may be one of the least profitable operations, but it’s also one of its most important, launching new franchisees that can boost the company’s other businesses, from theme parks to websites.
Pixar’s characters have been integrated into the parks worldwide, with the opening of “Cars Land” significantly upping attendance at California Adventure.
And much of the characters from Disney’s library of animated and live action films -- including Pirates of the Caribbean, Monsters University and Cars -- will be featured in the launch of the Disney Infinity game, in August.