Calabash Animation Creates 'More Than a Freezer'
“We focused on giving the e-coli their own personalities and brand these characters in a way that they could have a life beyond the short, whether on merchandise or marketing, etc. We’ve worked with so many established brand icons over the years, but we’ve always wanted to create a brand icon from scratch, and this project gave us the chance to do that.”
About Calabash Animation
Led by Creative Director Wayne Brejcha and Executive Producer Sean Henry, Calabash Animation, Inc. (www.calabashanimation.com) is the Chicago, IL-based animation production studio, known for its award-winning cel, 3D and stop-motion animation for the advertising and entertainment industries. Calabash Animation is perhaps best known for their creative development of some of America’s most beloved brand icons. In addition to working on some of today’s top advertising the company has also produced several acclaimed short films. It’s 2002 short ‘’Stubble Trouble’’ was nominated for an Academy Award in 2002. Its most recent “Botnik” hit the festival circuit in Fall 2008.
Client: Thermo Scientific
Project: “More Than A Freezer” viral short
Production: Lightspeed Group
President/Executive Producer: Michele Casale
Animation: Calabash Animation
Creative Director: Wayne BrejchaExecutive Producer: Sean Henry
Music: “More Than A Feeling” by Boston (licensed track)