Blizzard Launches Warcraft In U.S. Theaters.
Prepare for an extra dose of chaos in theaters this holiday season as a trailer for the newly released video game WARCRAFT III: REIGN OF CHAOS is now playing along with the feature film DIE ANOTHER DAY. The new trailer will also appear on more than 20,000 screens across the U.S. this December before such movies as LORD OF THE RINGS: THE TWO TOWERS, STAR TREK: NEMESIS and SOLARIS. The game's developer Blizzard Entertainment, a studio of Vivendi Universal Games, has teamed with AMC Theatres to offer a free WARCRAFT III game sampler CD-ROM when theater-goers purchase a large Coke and a Butterfinger candy bar at the concession stand. This exclusive disc includes a playable demo of the game, featuring three new WARCRAFT III single-player missions, and three new multiplayer maps to be used with the full version of the game. "We wanted to drive broader awareness of WARCRAFT III amongst consumers of fantasy entertainment," stated Neal Hubbard, vice president of marketing for Blizzard Entertainment. "With movies like THE TWO TOWERS hitting this holiday, the big screen is an ideal environment for us to transport people into the epic WARCRAFT universe." For those unfamiliar with the WARCRAFT sagas, the action takes place in the war-torn world of Azeroth, where orcs battle humans for absolute control. In WARCRAFT III: REIGN OF CHAOS, players revisit Azeroth a generation after the end of the second war between the orcs and the humans. The fragile peace that had since settled over the land is now on the verge of being shattered, for a dark power has returned after thousands of years to carry out its nefarious plans. Two new races -- the undead scourge and the night elves -- emerge to join the fray, as players follow a single epic storyline through four successive campaigns. Since its debut in 1994, the WARCRAFT series has sold more than 7 million copies worldwide. WARCRAFT III: REIGN OF CHAOS is now available for Windows 98/ME/2000/XP and Macintosh formats, at a suggested retail price of US$50. It is rated "T" for teen.a