Best Buy plans to go head-to-head with the likes of Netflix and Blockbuster as it launches a branded movie service available on Web-connected Blu-ray players and other devices, VARIETY reports.

Through a partnership with Sonic Solutions, the Roxio CinemaNow movie service will deliver the technology backend for the service, however the it will carry the Best Buy name with the retailer in charge of marketing and promotion.

Neither company provided terms of the deal and haven't committed to a time frame for when devices should be expected in stores.