Antyx Launches Learning Monster
“The nature of our business being creative and online, means that we are particularly vulnerable to copycat companies stealing our designs and ideas – IP is central to our business and ultimately our most valuable asset. However, being a new business, budgets are tight so it is reassuring for both us and our investors to be certain that our IP rights are fully protected.
“Knowing of Clarion’s reputation as experts in all aspects of IP, they were our natural choice to undertake the audit. We have been very impressed by the depth of their technical knowledge and the thoroughness of the report provided which reviews our existing IP assets, including identifying any issues concerning identification and protection. It also considers IP rights should we expand overseas and even advises on how we can exploit our IP to generate income. In addition, Clarion has advised on how we can better protect ourselves going forward and we will be engaging them to undertake the next raft of IP work once the build of the website is underway.”
Esther Kirwan, partner in Clarion’s IP team, commented “All too often we see new businesses launch without having fully considered the need to have a watertight IP strategy in place from the start to avoid other parties taking advantage of their future success.
“The funding support available through GrowthAcclerator is a great way of helping smaller companies to benefit from a full IP audit, looking at every aspect of protection from trademark and patent clearances to assignments, non-disclosure agreements, registered design applications and domain name registrations. In the case of Antyx, we have advised on issues around the creation of the Learning Monster project virtual world, including copyright in its content and even copyright for the software that runs it.
“Antyx is the first company to work with us through GrowthAccelerator, and we have three other clients awaiting confirmation of funding. It’s great to see the value of investing in sound IP rights being recognised as a key to the future success of these high growth businesses.”