ACME Filmworks directors David Wachtenheim and Robert Marianetti (the guys behind SNL's Ace & Gary and The Ex-Presidents) recently completed animation for a campaign for Kraft Food’s Ritz Crackerfuls created by agency Euro RSCG Worldwide in New York.

The new campaign’s theme, “Get hunger before it gets you,” uses Facebook as its hub with a social game called What’s Your Hunger ’Tude, as well as television commercials, banner ads and video clips produced by Funny or Die that feature a devilish character who personifies hunger.