Interface Media Group, a Washington D.C.-based film and video production house, created the 3D animated end tag for "Choose Your Cover," a campaign for the Centers for Disease Control and Prevention. The 60, 30 and 15-second spots stress the importance of using sun protection to avoid skin cancer. Utilizing 3D animated icons created for last year´s campaign by Interface, art director/3D animator Carol Hilliard and designer/Flint artist John Bennett created a 4-second end tag, which mimics the project´s print campaign. The segment features a sun rising behind icons of eyeglasses, a bottle of sunblock and an umbrella and casting the shadow of the "Choose Your Cover" logo. The Interface Media Group team also included compositor/Inferno artist Jeff Weingarten. The spot was produced for Ogilvy Public Relations Worldwide.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
