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Intel & Macromedia Partner To Bring 3D Graphics To Shockwave Player

Intel Corporation and Macromedia, Inc. have partnered to bring Intels 3D graphics software technology to Macromedias Shockwave Player. Intels technology will provide a richer look to the Shockwave Player with multiple resolution settings depending on the users computing power. The Intel technology allows providers to create smooth, photo-realistic surfaces, cartoon rendering and effects that include smoke, fire, water and vapor. The compressed Macromedia Shockwaves format will allow narrow bandwidth users easier access to 3D content. "Our work with Macromedia is part of Intels strategy to continue to accelerate industry innovation and develop technologies to improve the experience people have when using the Internet," said Steve Spina, director of technology marketing at Intels Architecture Lab. "Combining our Internet 3D Graphics technology with the Shockwave Player will allow 3D to take off on the Web." Diane Rogers, vice president of product management for Macromedia, said, "Our joint development efforts with Intel will bring the realism an impact of interactive 3D to e-merchandising, e-learning and entertainment on the Web. Shockwave Players high performance engine is ideal for this kind of sophisticated interactivity and visualization. By easily integrating into any Macromedia Flash or HTML Web site, Shockwave content gives consumers the magnetic Internet experiences unavailable with any other technology."

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