Mainframe Entertainment, Inc. has licensed its popular REBOOT animation series to Infogrames, Inc., for development on various interactive game platforms. The multi-year licensing agreement was negotiated by licensing and merchandising veteran Joy Tashjian, president of Joy Tashjian Marketing Group, the exclusive representative for Mainframe's properties, who is also contributing to Mainframe's expansion into the consumer products area through a recently formed strategic alliance. Paul Rinde, senior vice president and general manager of WizardWorks, a division of Infogrames, said: "Our first priority in migrating REBOOT from the television screen to interactive game platforms is to respect the integrity of the series and the passion of its fans and viewers around the world. We're employing the same technology and techniques that Mainframe has used in creating this visually stimulating series and will combine those elements with proven game features to ensure that the REBOOT interactive games are fun, entertaining and challenging for everyone." An all-CGI production, REBOOT blends technology with science fiction and adventure in a fun and entertaining animation series with a large worldwide following. Loyal REBOOT fans in North and South America, Australia, Europe and even Africa, continue to drive the popularity of the series, which premiered in the U.S. in 1994. Aside from its unique imagery and highly original characters, REBOOT also employs a myriad of pop culture references, computer puns and double entendre, which broaden the appeal of the series. The central characters - Bob, Dot and Enzo - exist inside a computer on the Internet known as Mainframe, and their adventures center on their ongoing battle with the evil Megabyte. Infogrames, Inc. is a leading publisher and distributor of video games for consoles (Sony, Sega, Nintendo, and Microsoft), personal computers and Macintosh systems. Mainframe Entertainment Inc. is a leading producer of computer animation for television, and is expanding into long-form CGI for feature films and interactive entertainment.
Read more about REBOOT in Vancouver's Mainframe Entertainment. Since their first 3D CGI television show, the groundbreaking REBOOT, Mainframe Entertainment has been producing quality children's television. Don Perro goes for a tour and finds they are working on more than television. http://www.awn.com/mag/issue5.05/5.05pages/perromainframe.php3