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Indian Studio Boasts 12 Seconds of Animation Per Day

Bangalore, India-based Ittina Studios boasts that its employees are producing 12 seconds of animation a day, reports THE BUSINESS STANDARD. U.S.-based studios like Pixar and DreamWorks expect their animation artists to produce no more than 3-5 seconds per day.

Almost 95% of the animation done in India is outsourced work. Most of the Indian animation companies that do animation work for studios abroad often do only low-quality, high volume work, said Manu Ittina, director, Ittina Studios, a recently launched animation studio. Ittina has worked on movies like SHREK 2 and MADAGASCAR.

Higher-end work is expected to move to India soon, however a lack of quality animators will hinder this move. The animator has to be a good actor to be able to capture the whole gamut of expressions and value of each gesture, said Ittina.

Ittina Studios animation director Bill Miller, a CalArts who worked on films such as HERCULES, MIGHTY JOE YOUNG, SHREK 2, MADAGASCAR and the newest version of KING KONG, said, India can grab a big share in the animation industry, which always aims at achieving synergy in production. The big studios give each part of the project to a specialist studio than do it all by themselves.

The model could work in India as well, however again the stumbling block is the expertise of the animators.

An artist can learn a software without much difficulty. But, getting a wannabe animator to learn an art is no easy job, said Ittina.

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Rick DeMott
Animation World Network
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