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Incredibles Game Ahead of the Pixar Pic

THQ Inc. Pixar Animation Studios and Disney Interactive released today (Nov. 1, 2004) THE INCREDIBLES videogame based on the upcoming film, THE INCREDIBLES (which comes out Nov. 5). THQs Heavy Iron Studios developed the game for PlayStation2, the Xbox and GameCube while Helixe developed it for Game Boy Advance and Beenox adapted the console version to PC/Mac. THE INCREDIBLES: WHEN DANGER CALLS, an additional PC/Mac title targeting the younger demographic featuring an assortment of mini-games has also shipped.

"Matching the creative minds at Pixar Animation Studios and the game development talents at THQ's Heavy Iron Studios has produced one of this year's most exhilarating and action-filled videogames," said THE INCREDIBLES film producer, John Walker. "Players will re-experience the excitement that the movie delivers as they assume the roles and super powers of Mr. Incredible, Elastigirl and their children, Violet and Dash."

"After the outstanding success of the FINDING NEMO videogames, I'm thrilled to see another example of great synergy on every level between Disney, Pixar and THQ," said Graham Hopper, svp/gm, Buena Vista Games. "Like the film, THE INCREDIBLES videogame is certain to be a huge hit this holiday season with consumers of all ages."

"THQ's growing library of videogames based upon the Pixar films presented by Disney have topped sales charts worldwide, proving the amazing appeal that these properties have with fans of all ages," said Peter Dille, svp, worldwide marketing, THQ. "We've created a campaign that targets the broad market of videogame players through TV, print, online, radio, in-theater advertising, and numerous promotional partnerships with both the theatrical release and the first party hardware publishers."

THE INCREDIBLES videogame allows players to relive the movie experience as each of the film's characters in visually stunning environments ranging from lush jungle islands to grand skyscraper-filled cities. The game spans more than 18 levels including bonuses and extra hidden features.

THE INCREDIBLES: WHEN DANGER CALLS allows younger gamers 10 levels of engaging activities based on the film's characters, settings and events. The game features a variety of difficulty levels for kids of all ages to enjoy. Imaginengine developed THE INCREDIBLES: WHEN DANGER CALLS.

For more information on THE INCREDIBLES and THE INCREDIBLES: WHEN DANGER CALLS videogames, visit www.incrediblesgame.com.

In August 2004, Pixar and THQ signed a deal granting THQ the interactive rights to four upcoming Pixar animated feature films, which will begin in 2006 with Pixar's first wholly-owned feature film and continue with the next three wholly-owned Pixar feature films. The worldwide deal extends four years after the release of each film and includes all current and future videogame console systems, PC/MAC, as well as handheld and wireless devices.

Calabasas, California-based THQ Inc. (www.thq.com) is a leading independent publisher of interactive entertainment software worldwide. The company develops its products for all popular game systems including PlayStation 2, Xbox, Nintendo GameCube and Game Boy Advance, personal computers and wireless devices. The THQ Website is located at www.thq.com.

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