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Inception to Stream on China's Youku

Warner Bros. has inked a deal with Youku to stream INCEPTION in China, according to The Hollywood Reporter.

Warner Bros. has inked a deal with Youku to stream INCEPTION in China, according to The Hollywood Reporter. The video-on-demand site will offer the blockbuster film to Chinese Web users for $.75 per view. This will be the most current title acquired by Youku, which has been picking up rights to older TV and films since 2009 and offering them to users for $.45 per view. The site also offers a monthly subscription package for $3.02 per month.

The company's recent IPO earned it $203 million. The stock is now trading on the New York Stock Exchange at $35.64 per share. Youku is not making a profit yet, but the Chinese online audience of 450 million surpasses the entire U.S. population.

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Rick DeMott
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