Imira Entertainment has signed further licensing agents as it implements its consumer products strategy for new series “Lucky Fred”.
Barcelona -- Imira Entertainment has signed further licensing agents as it implements its consumer products strategy for new series “Lucky Fred”.
TF1 Licences (France) and Coscoi (South Korea) join CPLG (Benelux, Germany and Italy) as licensing agents for the brand and will be targeting key categories including toys, publishing, apparel, stationery as well as promotional and marketing activities.
Imira Entertainment is handling consumer products in Spain and Portugal and has already signed up the first publishing partners for the brand, with Editorial Planeta (Castilian version) and Grup 62 (Catala version) in place to release sixteen book titles between 2012-2014 including electronic books.
Julian Barbier, Head of Licensing at Imira Entertainment said: “The television series has proved popular with buyers globally and we are now focused on building the licensing side of the brand which includes our innovative new geo-localised app, and consumer products in key territories. “Lucky Fred”, with its humour, distinctive animated style, and the strong lead characters of Fred, Brains and the robot Friday, is ideal for merchandising and has huge potential.”
Hubert Taieb, Deputy CEO of TF1 Entreprises in charge of TF1 Licences, said: “‘Lucky Fred’ is a great and fun property to work on that kids have discovered on TFOU, and we want to provide the best possible support in France to launch a successful licensing programme."
“Lucky Fred” the television series has already sold to over 155 territories worldwide, to channels including TF1 for France; Disney Channel in Spain, France, Italy, Germany, India, Israel & Australia; Nickelodeon in Benelux, Scandinavia, Latin America, Asia & South Korea; RTM in Malaysia; e-Vision in UAE; TG4 in Ireland and Kidz in Turkey.
“Lucky Fred” is a 52x12’ 2D animated series for 6-12 year olds, and is an Imira co-production with Spain’s Televisió de Catalunya and RAI Fiction in Italy.
Imira is also rolling out the “Lucky Fred” cross-platform App, which features a web and mobile-based interactive geo-localised aliens hunt for the whole family to play. It includes multi-layers, collectibles from the series, puzzles and much more. Available around the world via the Apple Store and Android Market, the App recruits fans as special agents and tasks them with finding and neutralising aliens in their own city in exchange for prizes including exclusive collectables. Kids also can get news about the series and obtain daily rewards.
“Lucky Fred” follows the comic adventures of Fred, an ordinary 13-year-old boy who accidentally became the owner of a super-powered, shape-shifting robot who can turn into any object Fred can dream of with a simple voice command. The robot’s real name is Anihilator 9-0-9-0-9-0-niner, but he answers to the name Fred gave him — “Friday”. Before he veered off course, Friday was sent to the Earth intended for Fred’s new next-door neighbour Braianna, a weird girl from his class whose actual identity is Agent Brains — a highly skilled member of a secret, intergalactic security force called ‘the Protectors’. Brains is the Protector assigned to the Earth, and routinely gets called to save the Earth before an alien attack becomes public knowledge.
Fred, Friday and Brains are a trio of loyal friends who have fun together, navigate middle-school together, and save the planet together. While Fred and Friday are always finding the fun in everyday life, Brains strives to keep her identity secret and the aliens’ bottoms kicked.
Source: Imira Entertainment