Imira Entertainment, Spain’s leading production and distribution company specialising in youth programming, has signed its first third party representation deal with Sunwoo Entertainment.
Press Release from Imira Entertainment
Barcelona, 30 November 2010: Imira Entertainment, Spain’s leading production and distribution company specialising in youth programming, has signed its first third party representation deal with Sunwoo Entertainment. The South Korean company has appointed Imira to represent all rights to Mix Master Final Force in Iberia.
Christophe Goldberger, Head of Distribution and Marketing at Imira Entertainment said: “This is a significant deal for us as we’re focused on expanding our third party acquisitions to new markets. Asia has always been a key territory for us in terms of broadcast sales, but we’ve also been keen to forge new partnerships to bring Asian animation into Europe. This is a fantastic boys action series with strong potential for broadcast and consumer products in Iberia.”
“We’re also happy and excited to expand our program to Spain and Portugal with great partner Imira Entertainment, who has powerful network in the region. Sunwoo is confident that Mix Master Final Force will not only make a great impression to Iberian audience but also further strengthen Imira’s leading position in their kids’ entertainment space” said Moon-ju Kang, Managing Director of Sunwoo Entertainment.
2D/3D animated Mix Master Final Force (39X22’) is aimed at boys 6-11 years and airs on leading channels in Korea including KBS, Cartoon Network Korea and JEI.
With global disaster imminent, a conference of elder statesmen decides to bring back the Mix Master - the only person who can save the world. Using the powerful core discs which become a compass to help locate the Mix Master, the Hench expeditionary team find ordinary boy Ditt. However, Ditt show no aspects of being a hero. He’s not interested in saving the world; he only plans to use the core discs and the Hench expeditionary team to take revenge on friends who have annoyed him and to increase his popularity. Time is running out. Will Ditt become the Mix Master who will collect the marble cores spread around the world and save the world?
Imira Entertainment will be available at the Spanish Pavilion located at the Hall 403-404, stand 06 at ATF next month.
About Imira EntertainmentBarcelona, Madrid and Vitoria based Imira Entertainment www.imiraentertainment.com is a producer and distributor of top quality youth programs. It creates innovative content for kids with strong editorial lines, and a universal appeal. Its productions incorporate the latest technologies as properties are developed for cross media exploitation (TV, video, licensing, merchandising, mobile phones and publishing). Imira Entertainment distributes a catalogue of over 3,500 half hours of premium kids programs, including animated feature films.