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Imira Consolidates Lola & Virginia Presence in Iberia

Imira Ent. has strengthened the presence of its hit property LOLA & VIRGINIA in Spain and Portugal with a series of renewals and new broadcast deals. In Spain, TVE has renewed the pay TV rights for a further two years and will continue to air the series on its main channel La 2 and Clan TV. In a separate deal, Nickelodeon has acquired pay TV rights for Spain and Portugal.

These deals for Iberia follow hot on the heels of new initiatives for LOLA & VIRGINIA including LOLA & VIRGINIA LIVE, a brand new live action project co-produced with Magnolia Spain and an animated feature film featuring the eponymous characters that was presented recently at Cartoon Movie.

In Spain and Portugal, the show's broadcast presence is supported by a licensing and merchandising strategy that includes a deal for Spain & Portugal with Comercial Nim. Products include school sets, stationery, backpacks, pencil cases and further product lines are planned by Comercial Nim, which will include games, T-shirts, beach sets and toiletries.

Grupo Edebe has already launched ten manga-style comic books in Spain and mobile content producer Alvento is distributing ring tones, games, images, screen savers and a WAP Portal for the brand.

LOLA & VIRGINIA has sold worldwide in more than 100 territories and 23 languages to broadcasters including RAI, RTVE, France 3, RTP as well as Nickelodeon in Latin America, Asia and France, Benelux, Korea and the Disney Channels in Spain and Italy.

The witty animated series is a co-production between Imira Entertainment, Millimages, France 3, TV Catalunya and ETB and is based on the original concept created by Myriam Ballesteros, founding partner of Imira Entertainment with Sergi Reitg.

Life isn't always easy for Lola, taking care of her snotty siblings and putting up with her crazy group of friends. She considers herself the local princess, until Virginia barges into her life… Virginia is a stuck-up kid who has it all: beauty, all the boyfriends she could ever want, good grades and stinking rich parents who never refuse her anything... Their relationship soon involves alliances, strategies and betrayal. In the end, Lola is the good girl... but she's not a saint either.