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Imira Brings ‘Lola & Virginia’ to Amazon Prime

Spain’s Imira Entertainment secures deal with VOD giant Amazon in North America for tween-skewed ‘Lola & Virginia.’

Barcelona – Spain’s Imira Entertainment is boosting its on-demand offering through Amazon Instant and Amazon Prime for Lola & Virginia (52 x 12’), launching to coincide with summer vacations. 

Lola & Virginia, the eponymous rival 12 year old girls who lead the witty animated sitcom from Imira Entertainment, has launched on Amazon Instant and Amazon Prime in North America through a deal brokered by US distributor Viva Pictures Distribution LLC.

“We are excited to continue to launch quality international animated content in non-traditional viewing windows in North America.  The world-class projects from Imira deserve an audience in North America, and Amazon Instant and Amazon Prime are the perfect platforms” said Victor Elizalde, President of Viva Pictures Distribution.

Sergi Reitg, CEO of Imira Entertainment says: “Imira Entertainment has a wealth of world-class original programming, and we are thrilled to be able to make that more accessible to audiences via platforms like Amazon Instant & Amazon Prime. As we increasingly cater to a generation who engage in online viewing, we continue to expand our presence in the digital arena.”

Lola and Virginia tells the story of Lola, aged 12. Life isn’t always easy for Lola, taking care of her snotty siblings and putting up with her crazy group of friends. She considers herself the local princess, until Virginia barges into her life. Virginia is a stuck-up kid who has it all: beauty, all the boyfriends she could ever want, good grades and stinking rich parents who never refuse her anything. Their relationship soon involves alliances, strategies and betrayal. In the end, Lola is the good girl… but she’s not a saint either!

Source: Imira Entertainment

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