Imira Appoints Giles Bones Int’l Sales and Marketing Manager

Imira Entertainment announces the appointment of Giles Bones to the position of International Sales and Marketing Manager.

Imira Entertainment has appointed Giles Bones as its new International Sales and Marketing Manager.

Reporting to the company’s CEO Sergi Reitg, Giles is responsible for worldwide TV and digital sales of Imira Entertainment’s world class original and third-party programming catalogue. Joining the strong team already in place at Imira Entertainment, Giles will focus on furthering the reach of the company in key markets, as well as managing the marketing for Imira globally. Giles is actively involved in growing Imira’s digital presence, as well as ensuring the company continues to strengthen its existing relationships with leading broadcasters across the globe.

Prior to joining Imira Entertainment, Giles worked at some of the largest international companies in the media arena: Nickelodeon, Paramount Comedy (Viacom); Ilion Animation Studios (Zed Group); Sogepaq (Prisa Group); Eurojuego (Eurostar Media Group); and Lolafilms, and has been responsible for building brands both in Spain and internationally. 

Imira Entertainment distributes a catalogue of over 3,000 half hours of premium kids programs, including Imira originals Lucky Fred, Sandra, the Fairytale Detective and Lola & Virginia, along with animated feature films.

Sergi Reitg, CEO of Imira Entertainment says, “We’re delighted to welcome Giles to our team - the breadth of his experience means he is ideally equipped to manage sales of our diverse catalogue in the full spectrum of markets. He joins a dedicated and passionate team, and we are confident that Imira Entertainment will continue to go from strength to strength in the coming year.”

Source: Imira Entertainment