Imira Entertainment, Spain's leading production and distribution company specializing in youth programming, is joining forces with Korea's VOOZ Character Systems for a co-production deal signed at MIPTV.
VOOZ Character Systems, a specialist in character branding and creators of hit property PUCCA, and Imira are to co-develop and co-finance a brand new 3D animated series: MYO & GA: THE LIFE OF A HERO.
The 78 x 7 series is aimed at ages 6 and older. Tooniverse, Korea's leading animation channel is also on board and the parties are seeking further co-production partners and presales at the market.
The deal extends Imira's collaboration with Korean companies; in addition to a number of sales to broadcasters in the region, it currently distributes several Korean-produced series such as the Iconix -produced PORORO in Spain.
Sergi Reitg, Managing Director at Imira Entertainment: "As part of our continuing remit to expand our production slate and co-produce with selected partners, we are delighted to be announcing a co-production with Vooz, Imira's first with a Korean company. We hope that this will consolidate our presence in Korea and Asia which are key markets for us."
Christophe Goldberger, Head of Sales and Marketing at Imira Entertainment said, "We're delighted to join forces with such a renowned company as VOOZ. They have an excellent track record in creating characters and brands with great potential across all platforms. VOOZ has created another fantastic design with a unique look that we are confident will follow the worldwide success of PUCCA. With Imira's expertise in producing strong universal content for television, publishing and mobile, and the input of Tooniverse, this is a fantastic partnership for developing the show."
Kim, Boo Kyoung, CEO of VOOZ said, "The characters of MYO & GA are characterized by dynamic action and humor mixed with an Oriental flavor, and brought to life using full rendered 3D CG. We are confident that the collaboration with Imira in Spain and Tooniverse will produce excellent results for this series."