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Imira Adds New Broadcasters to 'Lucky Fred'

Imira Entertainment sees further success for its show “Lucky Fred,” adding new broadcasters as the property continues its global roll out.

Barcelona --

Imira Entertainment, Spain’s leading production and distribution company specialising in youth programming, is seeing further success for its show Lucky Fred, adding new broadcasters as the property continues its global roll out.

Additional channels signing up to air the series, which is available in 26 different languages, include Nickelodeon Germany and Poland which have acquired free TV rights, alongside deals with Nickelodeon in the Baltics and Ukraine for pay TV rights. In further deals Canal Panda in Portugal and Tooniverse in South Korea have taken pay TV rights and ORF Austria and Televisa Mexico has picked up free TV rights.

These new broadcasters join a strong line up of channels already committed to the animated series worldwide including: TF1 for France; Disney Channel in Spain, France, Italy, Germany, India, Israel & Australia; Nickelodeon in Benelux, Scandinavia, Latin America, Asia & South Korea; RTM in Malaysia; e-Vision in UAE; TG4 in Ireland and Kidz in Turkey.

Christophe Goldberger, Head of Distribution and Marketing at Imira Entertainment said: “We’re seeing a considerable demand for this series globally with now over 163 territories on board following these new deals, which is fantastic so soon after launch. We are focused on finding further TV platforms for the show as well as consolidating our licensing and interactive presence.”

The cross-platform Lucky Fred App features a web and mobile-based interactive geo-localised aliens hunt for the whole family to play. It includes multi-layers, collectibles from the series, puzzles and much more. Available around the world via the Apple Store and Android Market, the App recruits fans as special agents and tasks them with finding and neutralising aliens in their own city.

Lucky Fred’s accompanying online website is available in six languages, while the innovative and unique Mission Protector App is now available in eight making Lucky Fred a truly international 360º property.

New licensing partners on board include agents TF1 Licences (France), Coscoi (South Korea) and CPLG (Benelux, Germany and Italy) as licensing agents for the brand targeting key categories including toys, publishing, apparel, stationery as well as promotional and marketing activities.

Imira Entertainment is handling consumer products in Spain and Portugal and has already signed up the first publishing partners for the brand, with Editorial Planeta (Castilian version) and Grup 62 (Catala version) in place to release sixteen book titles between 2012-2014, including electronic books.

Lucky Fred is a 52x12’ 2D animated series for 6-12 year olds, and is an Imira co-production with Spain’s Televisió de Catalunya and RAI Fiction in Italy. It follows the comic adventures of Fred, an ordinary 13-year-old boy who accidentally became the owner of a super-powered, shape-shifting robot who can turn into any object Fred can dream of with a simple voice command.   Fred’s new next-door neighbour Braianna is a weird girl from his class whose actual identity is Agent Brains — a highly skilled member of a secret, intergalactic security force called ‘the Protectors.’

Fred, Friday and Brains are a trio of loyal friends who have fun together, navigate middle-school together, and save the planet together. While Fred and Friday are always finding the fun in everyday life, Brains strives to keep her identity secret and the aliens’ bottoms kicked.

Source: Imira Entertainment

Jennifer Wolfe's picture

Jennifer Wolfe is Director of News & Content at Animation World Network.