Imira Entertainment, Spain’s leading production and distribution company specialising in youth programming, has acquired worldwide distribution and licensing rights to two brand new series aimed at preschool and older which will line up alongside Lucky Fred on its MIPCOM slate.
Press Release from Imira Entertainment
Barcelona, 26 September 2011: Imira Entertainment, Spain’s leading production and distribution company specialising in youth programming, has acquired worldwide distribution and licensing rights to two brand new series aimed at preschool and older which will line up alongside Lucky Fred on its MIPCOM slate.
The Lighthouse Island is a brand new 2D animated show aimed at 3-6 year-olds produced by TVC, publishers Editorial Claret and illustrator Pilarín Bayés and his daughter Marga Sala, with the production coordinated by Imira. Also new on Imira’s third party distribution slate is Joco, a live action comedy for 3-7 year olds from producer El Terrat.
The Lighthouse Island 26X6´follows Dana, a seven year-old girl, who is tired of the long winter and needs a holiday. So she decides to take a magical trip to the beautiful Lighthouse Island. Her companions are Micu, a Labrador retriever and Dromi, an incredible lighthouse robot found on the island. Together they discover the wildlife of her new home, a natural paradise that opens doors to great and new adventures. The series is available in all territories.
Joco (52x3’) is a selection of daily short stories brought to life by the eponymous character in non-verbal physical comedy. Joco is clumsy, funny, perseverant with a selection of brightly coloured hats. His ability to solve problems, mostly of his own making, is his virtue…and unwittingly the source of the comedy. He has a childlike approach to the silly moments that are common in real life.
Christophe Goldberger, Head of Distribution and Marketing at Imira Entertainment said: “Both series are magical and eye-catching in their own distinct way, ideally tailored for the older preschool demographic and a perfect addition to our slate. We’re looking forwarding to showcasing both to buyers and anticipate much interest.”
Imira is also set to launch brand new series Lucky Fred at MIPCOM 2011. The 52X12´2D animated series for 6-12 year olds is an Imira co-production with Spain’s Televisió de Catalunya, RAI Fiction in Italy and Top Draw Animation in the Philippines.
Lucky Fred follows the comic adventures of Fred, an ordinary 13-year-old boy who accidentally became the owner of a super-powered, shape-shifting robot who can turn into any object Fred can dream of with a simple voice command. Lucky Fred is already pre-sold in over 150 territories including TF1 for France; Disney Channel in Spain, France, Italy, Germany, India & Australia and Nickelodeon in Benelux, Scandinavia, Latin America, Asia & South Korea.
The series will be supported by a licensing and merchandising roll out and Imira is also launching a website and mobiles based interactive treasure hunt for the whole family to play, which will be available via the broadcasters and Lucky Fred websites. The geo-localised cell phone application leads kids on missions to track down and neutralize in their own city aliens from the series in exchange for prizes including exclusive collectables and discounts for local attractions - it´s a brand new way for kids to submerge themselves in the Lucky Fred world.
Imira will be launching Lucky Fred at MIPCOM 2011, with a presentation on October 03rd from 18-20hrs in the Hotel Majestic Barrière and will be available at stand number R32.25.
Barcelona, Madrid and Vitoria based Imira Entertainment www.imiraentertainment.com is a producer and distributor of top quality youth programs. It creates innovative content for kids with strong editorial lines, and a universal appeal. Its productions incorporate the latest technologies as properties are developed for cross media exploitation (TV, video, licensing, merchandising, mobile phones and publishing). Imira Entertainment distributes a catalogue of over 4,000 half hours of premium kids programs, including animated feature films.