In one of the biggest global licensing deals of its kind, IMG Worlds of Legends will include characters from global brands from Nickelodeon, Ubisoft, Saban Brands, Mattel, Toei Animation, Cartoon Network, and more.
IMG Worlds, the Dubai-based owner and operator of the world’s largest indoor theme park, IMG Worlds of Adventure, has announced the launch of its latest project, IMG Worlds of Legends.
With nine unique zones spread across more than two million square feet, IMG Worlds of Legends will feature some of the most exciting and popular brands in the world, making it one of the biggest global licensing deals of its kind.
Attractions will include characters from global brands, including Nickelodeon’s Teenage Mutant Ninja Turtles, Dora the Explorer, and SpongeBob SquarePants; Ubisoft’s Assassin’s Creed, Raving Rabbids, and Just Dance; Saban Brands’ Power Rangers; Pokémon; Mattel’s Barbie, Hot Wheels, Bob the Builder, Thomas & Friends, and Mega Bloks; Toei Animation’s Dragon Ball Z and One Piece, and TV TOKYO’s Naruto; Cartoon Network’s We Bare Bears and other hit and classic brands still to be revealed; and IMG Worlds’ proprietary brands Legends of Arabia and Lost Valley -- Dinosaur Adventure.
IMG Worlds of Legends, situated adjacent to IMG Worlds of Adventure, will feature futuristic interactive rollercoasters, state-of-the-art rides, breath-taking water-based attractions, and spectacular live entertainment. With its temperature-controlled environment and retractable roof, guests are offered the choice of enjoying the thrilling rides safely protected from the desert heat in summer or basking in the sun on the sky-high coasters in winter as IMG Worlds of Legends is open 365 days a year, offering the best of both worlds.
Owned and operated by IMG Worlds, IMG Worlds of Legends will offer a fully immersive experience, with each zone in the theme of a different imaginary world, complete with 104,000 square feet of food and beverage space and 102,000 square feet of retail space.
“We are building on the success of IMG Worlds of Adventure with the next phase of growth -- IMG Worlds of Legends,” said Ilyas and Mustafa Galadari, owners of the Ilyas & Mustafa Galadari Group, in commenting on the announcement. “We are committed to bringing the boldest, most dynamic attractions to Dubai, combining innovative rides with value entertainment for the whole family.”
“We are encouraged to look to the future as Dubai races towards fulfilling the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to attract 20 million visitors to the emirate by 2020. We are fast becoming the family entertainment capital of the Middle East with high growth prospects that permit us to plan for the long term. We look forward to welcoming residents as well as visitors from the region and abroad to enjoy a unique theme park adventure like no other,” added IMG Worlds CEO Lennard Otto. “IMG Worlds continues to attract truly international brands to Dubai and we are now one of the principal players in the global theme park industry. We have executed on our brand portfolio strategy, bringing together the biggest names in the industry under one umbrella to create the ultimate leisure and entertainment destination. IMG Worlds of Legends has beloved characters, dynamic rides, interactive attractions, and incredible architectural engineering across nine distinct zones, spanning over two million square feet.”
IMG Worlds of Legends will connect to IMG Worlds of Adventure via a state-of-the-art sky bridge, which will double as a gateway to the park. There will also be a pedestrian walkway, allowing easy transit between the two parks. Guests will be able to purchase tickets to each park separately or choose a multiple park pass for the ultimate day out for families and friends.
Source: IMG Worlds
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
