Apple is offering ATI's award-winning Radeon X1600 for the iMac, introducing an impressive consumer platform with state of the art discrete graphics. With increased efficiency and power, the Radeon X1600 enables users to get the most out of not only the extensive feature set of the iMac, but to leverage all the capabilities of the Mac OS X Tiger, including Core Image and ATI's Avivo technology to deliver superior display quality.
"Apple has always understood the important synergy of performance and image quality and continual innovation within their product lines," said Rick Bergman, svp, PC Business Unit, ATI Technologies. "As ATI continues to innovate in graphics, one thing remains the same our dedication and wide ranging support of the Apple market, which has again been rewarded by Apple's selection of the Radeon X1600 in the iMac and decision to include powerful high end graphics in a leading consumer platform."
With up to 256MB of high-speed memory, the Radeon X1600 is designed to provide optimum performance in games and to seamlessly drive photo editing, video and high-end content creation applications. The Radeon X1600 delivers superior performance and image quality and delivers the utmost display quality for color purity, scaling, dithering and DVD playback with ATI's Avivo technology.
ATI is the leading supplier of desktop and mobile graphics technology for the Apple platform, including retail boards and on-board systems. For more information about ATI's Mac products, please visit www.ati.com/products/mac.html.
ATI Technologies Inc. (www.ati.com) is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions.
Apple (www.apple.com), headquartered in Cupertino, California, ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music/video players and iTunes online music store.
Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.
