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I.E. Effects Launches Full-Service Stereoscopic 3D Pipeline

Press Release from I.E. Effects

Culver City, CA: May 12, 2009 -- I.E. Effects announced that the company is now offering a complete postproduction solution for stereoscopic projects. With a strong background in stereo work, I.E. Effects has assembled the talent base, the tools, and the expertise to offer everything from on-set supervision to distribution, all under one roof.

"We've been waiting for technology to get to the point where we could build a stereoscopic workflow that is manageable for today's budgets," explained David Kenneth, executive producer at I.E. Effects. "We've worked very hard to simplify the process to the point where it's not intimidating for our clients. We can now turn around 3D projects on a similar timeline to that of traditional 2D projects. We are removing the fear of going forward on 3D projects."

Stereoscopic films for theatrical release can take advantage of I.E. Effects' dual-stream 2K pipeline, while they can also accommodate an HD stereoscopic workflow for TV and commercial projects.

"We work in stereoscopic 3D throughout the entire post pipeline," explained Kenneth. "At any given moment, if we need to check a shot or sequence, whether it's for VFX, editorial, color grading, or all three -- they're all available in stereo."

While the results at the box office suggest that audience demand for 3D content is growing, one of the biggest challenges facing producers right now is locating facilities with experienced stereo 3D artists. I.E. Effects has pulled together a team capable of handling almost any stereoscopic project.

The company, which offers a complete range of services, including visual effects, editorial, titles, motion graphics, digital intermediate and stereoscopic 3D post, was founded by David Kenneth in 2006, himself a veteran of such stereoscopic projects as STAR TREK: THE EXPERIENCE -- BORG INVASION 4D.

"It was always our goal to design a studio that could provide all of these services together," said Kenneth. "We've provided visual effects and editorial for stereoscopic 3D projects in the past, but now we can offer a full post and finishing solution to our clients."

At I.E. Effects, directors can review their projects on the same floor as the color grading, editorial, and visual effects suites. The company also offers a stereo screening room with a dual-projection system and a 14-foot screen.

"A director can simply accomplish more in a shorter period of time by staying at one location, compared to the hassle of going from one facility to another to view shots," said Kenneth. "We feel it's much more effective to have all the tools in a close proximity. Projects are always completed more efficiently when you can get instant feedback from the director."

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