In another move to maximize its remaining cash flow, Icebox.com has laid off 11 employees, over 25% of its staff. Currently, Icebox is in the middle of a US$10 million financing negotiation with some of its initial backers. CEO and co-founder Steve Stanford said, "It's going; it's just not going as quickly as we would have liked." In November, Icebox cut 50 staffers in their first attempt to cool down their capital burn rate [AWN 11/29/00]. Laid-off staff members were given their last paycheck, their computer and their Aeron ergonomic chair. Icebox has also announced a deal with Gizmoz, a new media technology firm started by former Apple chairman John Sculley, which will bring Icebox content directly to desktops on a weekly updated basis through the Gizmoz application.