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Humphrey’s Corner Gains Italian And Aussie Licensees

The Sharpe Company has appointed Italys BIC Licensing and Australian apparel company Barrymores Pty. Ltd., as licensing agents for Great Britains popular pre-school program HUMPHREYS CORNER. These agents join the HUMPHREYS CORNER licensing team headed by Charles Day, president of The Sharpe Company, worldwide licensee of the elephant character. HUMPHREYS CORNER is based on characters created and written by Sally Hunter in a series of books for preschool children about an elephant named Humphrey. Barrymores, the leading licensee of childrens apparel in Australia, plans to launch a line HUMPHREYS CORNER infant, toddler and childrens apparel, covering the range from newborn to 7 years, according to Day. In Australia and New Zealand, just as in Britain, licensees of HUMPHREYS CORNER are experiencing excellent results in marketing products including plush, ladies sleepwear, back to school and stationery, photo albums, infant clothing and baby accessories, as well as greeting cards and books. HUMPHREYS CORNER merchandise previously made its U.S. debut as a centerpiece property of the new FAO Baby Store within FAO Schwarz.

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